WebBecause so much is riding on your tires.” This slogan reminds customers that the safety of their family’s future is at the helm of every tire purchase. Only parents who do not care … WebNov 17, 2016 · As spec-tyre rookies, Michelin did a decent job and were able to react extremely quickly every time an issue arose as they did Argentina or Assen. Piero Taramasso, the man in charge of the MotoGP project, says the aim in 2024 is to provide one casing and one profile for the season, and only change compounds track by track, he tells …

Michelin. The Protector Brand becomes the Hero Brand

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The Road to your Emotions Felicia

WebJan 15, 2013 · Here, the Michelin company is illustrating how their brand of tires is more efficient than their competitor’s by using the consumer’s emotional response to the baby in the picture. The ad is attempting to persuade the viewers of this advertisement that from using their product, their children and loved ones will be safer. WebMay 15, 2014 · “Because so much is riding on your tires.” That’s one of Michelin’s marketing slogans, but it’s a true statement. Think of all the precious cargo you entrust to your tires. Spouses, children, parents, siblings, friends. All of that is riding on your tires. WebThis advertisement shows a baby sitting next to a Michelin tire and there is a text saying, “Michelin. Because so much is riding on your tires.” This advertisement is targeting car owners, more specifically parents, and it uses pathos to make them think emotionally about the safety of their children. They want the safest tires so there won ... factory motor parts utah